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Unlike residential homebuyers, the school district is usually not a major consideration when investing in or leasing commercial real estate. While it might not be the first thought, once settled, your business should take a look at the schools located nearby and see how a partnership can be mutually beneficial.

 

The quality of schools does influence a community’s quality of life. When your school is safe and students are thriving, your neighborhood can’t help but be a more dynamic place for your business and employees. I have seen some amazing partnerships in the Mid-Willamette Valley between businesses and schools that have inspired young people and our professional community alike.  Here  is a place to start:

 

1. Call and arrange a tour of a school in your area. Ask the staff what the most important need is. You might be surprised. It could be school supplies, but it also might be reading buddies or guest speakers.
2. Talk to your staff. See who has a passion for kids. Choose someone from the office to act as a liaison to the school. Find important dates like the carnival, jog-a-thon, sporting events or other school functions. Allow parking in your lot after hours. Sponsor sports teams and put your logo on their shirts or a sign. Buy ads in the school newspaper or yearbook.  Show up at games or events to demonstrate support.
3. Coordinate with other community groups who interface with schools. Salem Ready to Learn Ready to Work program is a partnership with Salem and Keizer Chambers of Commerce, the Salem-Keizer School District and E3: Employers for Education Excellence. Ask them to help you coordinate job shadows, mock interviews and presentations to the schools in your neighborhood. Help kids get excited about your profession.
4. For kids in need, contact Salem Leadership Foundation, Salem Keizer Education Foundation, service clubs (like Rotary or Lions) and ask what they are doing in your area to help homeless students. Call the STEP (Salem in Transition Educational Program) at 503-399-4060 to find resources. The Boys and Girls Clubs keep their fingers on the pulse of at-risk students. If you are in the medical profession, your local association most likely has a foundation or an outreach to provide mental health and medical and dental care to students whose families cannot afford them.
5. Don’t be afraid to step outside your comfort zone. Everyone can help their local schools through clean-up efforts, fixing play equipment, teacher appreciation and more.  

 

As long as you coordinate through your schools or nonprofits, your business’ partnership with your neighborhood school can be important for your school, fun for your staff and great for your reputation.

 

Have a great school year!